"如果你进入一个已经存在的市场，与那些大规模的、根深蒂固的竞争对手竞争，那么你的产品或服务需要比他们的好得多。它不能只好一点点，因为这样你就要站在消费者的立场上，他们会问，为什么要买它，如果可以选择一个可信赖的品牌，除非有很大的差别？很多时候，企业家会推出一些仅仅好一点点的东西。它不能仅仅好一点点，必须好很多。"
— Elon Musk
Simplified Meaning:
When you're starting a new business and want to sell a product or service that's already available from major companies, your offering has to stand out in a big way. Think about when you're shopping: if a new brand has only a tiny advantage over a well-known one, you're likely to stick with the trusted one. To win customers, the new product must be much better, not just a bit improved. For instance, if you're launching a new type of smartphone, it can't just have a slightly better camera; it must have an amazing camera, a longer battery life, and perhaps some groundbreaking new features. This dramatic improvement gives people a strong reason to switch from what they know and trust to what you are offering. Entrepreneurs need to aim for significant innovation to capture the market.
