Marketing Quotes

"All companies that grow really big do so in only one way: people recommend the product or service to other people" "Strong emotional connections between individuals, customers, and salespeople that trust each other will always be ten times more powerful than the most expensive ad campaign. That's the power social media makes possible" "If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful" "If you are a product-oriented company, you should focus on building great products rather than on how to sell them." "Now they show you how detergents take out bloodstains, a pretty violent image there. I think if you've got a T-shirt with a bloodstain all over it, maybe laundry isn't your biggest problem." "Trying to figure out how to reach out to the audience is not easy. You have to figure out who they are, what they want, what's going to call them to listen." "People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." "A lot of the time people don’t even know what they want until they see something new" "Your business and your brand must first let people know what you care about and that you care about them " "Your culture is your brand" "Document, don't create." "Great products sell themselves" "Everyone lives by selling something." "Excellence always sells" "In the most crowded market, a company must win"